GPT


In 1988, the General Electric Company (GEC) and Plessey combined to create a new telecommunications giant.

A brand name was desired that evoked technology and innovation. The winning proposal was “GPT” for GEC-Plessey Telecommunications (a not very innovative name and not suggestive of technology and a total disaster for European branding).

In French, however “GPT” is pronounced “J’ai pété”, meaning: “I’ve farted”.

Source: Jem Shaw at i18nguy.com

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